2026-09-16 · Draft · Legal review
Protect the book you paid to build
[draft — flag for review]
Filter, UnifiedYield's ping/post intake product, and Screen, UnifiedYield's ranked-qualification product, make lead spend accountable at intake. The book still leaks when members leave shortly after they enroll, and that leak undoes the yield you worked to buy. Retention outreach that's reactive and unranked treats every member the same, which is the opposite of how you treated the lead. The members most likely to leave deserve attention first, in the same way the strongest leads reach an agent first.
Acquisition math doesn't end at enrollment
Enrollment is expensive, and every member who leaves early takes that acquisition cost with them. Members slip away at renewal, and a book can erode faster than new enrollment replaces it. Rapid disenrollment and weak accretion undo the yield that Filter and Screen created at intake, which means the funnel isn't finished when the application is submitted.
In UGP-owned agencies, focused leads produce an 85% accretion rate and a 15% improvement on the rapid disenrollment rate. Results vary by lead mix and campaign, so treat those figures as benchmarks rather than a promise for every book. What those benchmarks show is that the quality of the lead and the durability of the member move together.
Prioritized outreach versus blanket campaigns
Blanket renewal campaigns treat churn risk as if it were the same for every member, so the team's time spreads evenly across members who were never going to leave. Prioritized outreach works the other way, because it puts the members most at risk at the top of the list. Retain is UnifiedYield's book product: Retain identifies members at churn risk and prioritizes outreach so your team focuses on the members you think will leave. With Retain, your team also captures members as they shop and reinforces the value you've already delivered. The Retain page shows how that prioritization works.
What to measure
Track accretion and rapid disenrollment every month, and track how much of your outreach reaches the highest-risk members rather than the book as a whole. Tie both rates back to source and to Filter and Screen results, because low-intent intake produces members who never meant to stay. When one source's members keep leaving early, What cost per application can't tell you covers how to judge that vendor on the value its members create.
Agencies use these numbers to protect a book of business, while carriers use them to reduce member loss at scale. The economics are the same for both, and only the operating volume differs. Yield basics shows how accretion sits next to conversion quality on the lead dollar. If the book you paid to build is leaking through unranked outreach, request a demo and we'll walk through your retention picture together.
Benchmarks from UGP-owned Medicare agencies · Your results will vary by lead mix and campaign